Category: Search Traffic Arbitrage
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Winning Landing Pages and Advertorials for High LTV and Conversion Rate
Landing pages are crucial for customer acquisition and are key to high performing and high converting funnels. Marketers sometimes like to drive traffic to home or product pages. From there, the visitor has to learn about the product or service. The customer wants to know: The home page or product page doesn’t speak to an…
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3 Success Tips for Diversifying Traffic Channel Mix
Audience, Targeting and Bid Strategies Identifying when to diversify the channel mix and what to look for. Diversification is a big undertaking. When experiencing law of diminishing returns and audience saturation, exhaust all potential audience strategies and bid strategies and continue monitoring key metrics. When scaling, the intention is to reach more people. Audience Strategies…
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How To Scale Revenue by Diversifying Traffic Mix with Omnichannel Strategies
Problem #1 – Risk & Reliance on a Single Traffic Source Reliance on a single channel or traffic source poses many risks. These risks include: Diversifying marketing mix from a single channel approach to an omni-channel approach presents many opportunities. These opportunities include: Problem #2 – Traffic Platform Capabilities are Limited A strategic sales vulnerability…
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What is Search Arbitrage on Facebook (Meta)?
What is Search Arbitrage on Facebook (Meta)? Search arbitrage on Facebook and Meta is a digital strategy that involves acquiring traffic through Facebook ads at a cost lower than what an advertiser will pay out. The arbitrage opportunity is the difference between the cost of the traffic acquisition on Facebook and the revenue generated from…
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Top Search Arbitrage Verticals and Trends
To maintain a sustainable search arbitrage campaign, always stay compliant and avoid any type of fraudulent traffic or vertical. The longer your campaign is running, the more trust you are building with the advertiser and the more money you can generate over a longer period of time. How to maintain a long-term and sustainable relationship…
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Google Search Arbitrage – Performance Max Tips Tricks and Hacks
Media Buying Trends and Realities The Paradigm Shift in Media Buying is Happening Challenges We Are Addressing Google Performance Max Stigma Input -> Black Box -> Output Google Performance Max Campaign Elements Google Performance Max Inputs That You Control Performance Max Campaign Structure and Asset Groups Performance Max – Guiding the algorithm for Scale Quality…
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Search Arbitrage Feeds – Types of Search Feeds S2S N2S
What are the different types of search feeds used for search arbitrage and search feed monetization? We break down the most common feed types supplied by search feed providers and used by content owners, publishers, affiliate marketers, and search arbitrage traffickers. (S2S) Search to Search Feed Provider S2S is a search feed which accepts primarily…
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Google Related Search for Content (RSOC) Feed Provider
Google Related Search for Content (RSOC) is an exciting and recently published feed from Google to improve user experience, increase readability, and provide users a high-intent content destination. What is Google RSOC? Simply put, when a user performs a search on Google, search results are displayed as normal and additional search suggestions for the related…
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Facebook Ads Search Arbitrage
The magic that emerges from effective collaboration is undeniable. When diverse minds converge with a shared purpose, the results can be transformative.
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What is Search Feed Arbitrage: The Ultimate Guide
What fosters effective teamwork? It’s not just about grouping individuals together and hoping for the best. It’s about cultivating an environment where trust, open communication, mutual respect, and a shared vision converge.