What are the different types of search feeds used for search arbitrage and search feed monetization? We break down the most common feed types supplied by search feed providers and used by content owners, publishers, affiliate marketers, and search arbitrage traffickers.
(S2S) Search to Search Feed Provider
S2S is a search feed which accepts primarily search traffic. The traffic source comes from a search engine such as Google, Microsoft Bing, and others, where traffic begins when a user is performing a search and directed to a search results page. Marketers typically purchase ads on various search engines, which charges a lower cost-per-click (CPC) for a specific keyword. When the ad is clicked, the user is directed to the search feed results where the ad for the search query could be of higher value. The difference between the ad costs yields the arbitrage profits.
(D2S) Display to Search Feed Provider
D2S is a search feed which accepts primarily display traffic. The traffic source comes from display networks, display traffic sources or demand side platforms (DSPs) where traffic begins when a user clicks on a display advertisement. The user is then routed to a search results page based on the search feed. Money is generated when the user clicks an ad on the search results page. The difference between the cost of the display ad and the revenue generated from the ad is the net profit.
(N2S) Native to Search Feed Provider
N2S is a search feed which accepts native traffic. Native traffic sources include native advertising networks such as Taboola and Outbrain, which displays native ads on websites blended with highly correlated content. Search traffic arbitrage occurs when the user clicks on the native ad and further clicks on the ad on the search results page.
(S2S) Social to Search Feed Provider
S2S is a search feed which accepts traffic from social network sources. Social traffic sources include any social-based networks including but not limited to Facebook, TikTok, Twitter, Pinterest, Reddit, etc. Traffic is either purchased or organically directed from the social websites to the search results page and any ad click results in money generated.
There are search arbitrage feeds supporting any traffic source desired. Test, implement and monetize a search feed to increase your revenue and profits!