Category: Affiliate Marketing

Landing pages are crucial for customer acquisition and are key to high performing and high converting funnels. Marketers sometimes like to drive traffic to home or product pages. From there, the visitor has to learn about the product or service. The customer wants to know: The home page or product page doesn’t speak to an…

Audience, Targeting and Bid Strategies Identifying when to diversify the channel mix and what to look for. Diversification is a big undertaking. When experiencing law of diminishing returns and audience saturation, exhaust all potential audience strategies and bid strategies and continue monitoring key metrics. When scaling, the intention is to reach more people. Audience Strategies…

Problem #1 – Risk & Reliance on a Single Traffic Source Reliance on a single channel or traffic source poses many risks. These risks include: Diversifying marketing mix from a single channel approach to an omni-channel approach presents many opportunities. These opportunities include: Problem #2 – Traffic Platform Capabilities are Limited A strategic sales vulnerability…