Google Related Search for Content (RSOC) is an exciting and recently published feed from Google to improve user experience, increase readability, and provide users a high-intent content destination.
What is Google RSOC?
Simply put, when a user performs a search on Google, search results are displayed as normal and additional search suggestions for the related keyword are displayed. These suggestions are known as RSOC and are displayed in custom formats such as at the bottom of the search results page, or directly adjacent to the search-related results.
Why RSOC?
The primary purpose of RSOC is to provide a direct content match relevant to what the user is looking for. RSOC also keeps the user in Google’s ecosystem and prevents the user from clicking to a secondary site or destination. By offering more search suggestions, Google’s goal is to help users find high-intent content and information with a single-click.
Why Monetize RSOC?
For affiliates, publishers, content or website owners, RSOC increases the payout based on its ability to suggest even more relevant content and therefore more advertisers to the ecosystem. When Google displays related search suggestions (RSOC) that align with the content of the page and the intent of the search, users will likely click through to explore and end up matching with a relevant advertiser. The high probability of matching the user with effective content improves the overall user experience and generates money for both the advertiser and the publisher.
Google RSOC Feed Provider
You can obtain a RSOC feed by applying through a feed provider such as SearchFeed360. RSOC direct feed provides for more customization and reporting compared to the standard method via Adsense. Working direct also offers potentially high revenue share and thus higher payouts.
In summary, Google’s Related Search for Content (RSOC) is an innovative and effective way to monetize any content or traffic source, and ultimately increase revenue