To maintain a sustainable search arbitrage campaign, always stay compliant and avoid any type of fraudulent traffic or vertical. The longer your campaign is running, the more trust you are building with the advertiser and the more money you can generate over a longer period of time.
How to maintain a long-term and sustainable relationship with a search arbitrage advertiser?
- Monitor and focus on KPIs
- Constant communication with search feed providers
- Maintain high traffic quality and low fraud scores
- Apologize when things go wrong and fix the issue or risk permanent ban
Top Search Arbitrage Verticals
- Debt Relief
- Mass Tort (Class-Action Lawsuits)
- ACA (Affordable Care Act, Obamacare)
- Home Improvement (Remodeling, Windows, Bathroom, Flooring, etc.)
- Senior (Medicare, Prescription Drugs, Medical Devices, etc.)
- Solar
How To Find The Next Top Verticals
- Follow trends and economic cycles (Inflation, Presidential Cycles, etc.)
- What is the Media discussing?
- What are the Politicians debating?
Real Headline Examples:
- US Consumer Borrowing Has Reached Record Highs
- Record Amounts of Consumer Credit Card Debt in America
- Housing Gurus: Mortgage Slowdown Will Lead to Remodeling Boom
- 3 Trends to Watch as ACA Open Enrollment Begins
- Solar In the US Is Forecast To Triple In 5 Years
If you can’t spot the trends, follow Government Policy in the USA. Government spending and action is a tidal wave that lifts all boats and if you ride the wave, you can generate an extreme amount of wealth.
- Inflation Reduction Act of 2022
- Solar
- Affordable Care Act
Search arbitrage can be an extremely rewarding revenue stream by focusing on the right verticals. Pay attention to news headlines and government policy to spot untapped and growing verticals to increase traffic and profits. Always stay compliant with traffic platform policies and advertising policies to meet advertiser’s expectations and to ensure a long-term and sustainable revenue stream.