Top 5 Winning Creative Video Angles and Hooks – Meta Facebook and TikTok Ads

We unveil the top 5 high performing and high converting video angles and hook that are driving insane amount of conversions on both Meta Facebook Ads and TikTok Ads.

Countdown Hook

Spark curiosity early and captures immediate attention.

Average Stop/Scroll Ratio = ~70%

Problem Focused Hook

Start with a problem and create a hook out of it. Problem immediately resonates with the viewer. Every 2 seconds, the visual and sentences change. Use zoom in or zoom out effects to assist with the average watch time.

ASMR Hook

Very satisfying and sensible reactions with no voicover or music. Soothes the human emotion and draws in their curiosity. Make the 1st frame of the video unique or different.

Weird Visuals

Think outside of the box with visuals. Reverse visual direction and play with the textures.

Curiosity Hook

Connect with the viewers and spark their curiosity. Mitigate any objections and demonstrate genuine reactions by grabbing attention.

These 5 angles are being actively used by top advertisers and have been vetted by top performance marketing and media buyers in the industry. Implement any of these hooks, angles or hacks into your next video and watch the performance of your digital marketing, affiliate marketing, or search arbitrage campaigns skyrocket.