Step 1: TikTok Organic Profile
TikTok’s data finds user that aren’t like to be won over by ads alone. It is recommended to have an organic profile to maximize campaign performance. Using organic TikTok to build and nurture a community can create a group of loyal followers who are more likely to engage and respond to your paid ads. Working on organic traffic can boost brand, product, and service visibility and help grow it even more.
Step 2: Spark Ads
Spark Ads is a native ad format that allows advertisers to tap into authenticity by boosting organic content. These are powerful Ad Type to increase overall performance. Use either your own TikTok account’s organic posts or posts made by other creators. One powerful tip is to book other creator’s organic content.
Just like regular In-Feed Ads, it is possible to add a call-to-action (CTA) button to drive users to a landing page. Plus with the Spark Ads interface, part of the landing page will be visible to users when they click through to the page’s profile.
Campaign Case Study: Publisher used Spark Ads in combination with ACO (Automated Campaign Optimization). This tool helps manage ads more efficiently and effectively by automatically finding high-performing combination of creative assets.
Step 3: Interactive Add-On
Increase engagement rate and promote offers with interactive add-ons. Create unique and interesting interactions with users such as voting stickers, coupons, countdown stickers, and other unique assets to increase engagement and conversion rate.
Another good example is the use of Display Cards which is an interactive add-on product that allows including cards within the in-feed video ads. These cards are used to highlight important messages, share exclusive offers, and drive traffic to a landing page or advertorial. Deals can also be promoted using display cards, particularly around special events or holidays, which results in increased video views, CTR (click through rate), and engagement rate.
Step 4: Entertaining Creatives
Creatives are the key to every successful TikTok campaign. Creatives must be interesting for the audience. Here are few creative tips:
- Follow trending audio, visual effects, stickers, and filters. Make sure they are in sync with brand identity, landing pages, and user intent
- Get creative with in-app camera tricks and different audio effects
- Don’t be afraid to experiment! Film videos in different settings
- Use the latest TikTok trends and sounds.
Step 5: Upper Funnel Approach
By following a funnel strategy, you can effectively target potential customers or visitors at different stages of their customer journey and increase the likelihood of conversions by moving users closer to the desired outcome with each step.
Here is a breakdown of a standard search arbitrage conversion funnel:
- Awareness
- Consideration
- Preference
- Intent
- Action or Purchase
Step 6: User Generated Content
Increased Engagement: UGC on TikTok can drive high levels of engagement, as users are more likely to interact with content created by their peers
Authenticity: UGS is often perceived as more authentic than brand-created content, which can increased trust and credibility with your audience
Cost Effective: Leveraging UGC can be a cost effective way to promote a product or service, as you rely on influencers or other users to create the organic content for you.
Reach New Audiences: TikTok has a large and diverse user base, and incorporating UGC into the marketing strategy can help reach new and untapped audience segments
Creative Opportunities: UGC provides a platform for users to showcase their creativity and share their experiences with others, which can lead to unique and innovative content that stands out on the platform.
Case Study: What Type of Content Is Effective?
- Product or Service Demonstration: Creators created short videos demonstrating how to use specific products or services
- Product Reviews: Talking about their experience with products including product reviews and testimonials which helps with building trust and credibility with potential visitors and customers
- User Generated Product Recommendations: sharing their favorite products and explaining why they use
Step 7: Retarget and Scale
Use TikTok to find your perfect audience.
- Use TikTok’s recommended interest and behavior categories
- Create custom and lookalike audiences
- Use TikTok’s automatic targeting
- Balance your audience through the Targeting Expansion option
- Use Automated Creative Optimization to boost the winning creatives
Avoid two-degree lookalike based on lookalike audiences.
If you are looking to boost your traffic to scale your search arbitrage campaigns, leverage the power of TikTok ads and campaigns. Nurture organic traffic, use the latest TikTok trends for creatives and sounds and create an effective funnel strategy.
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