Push Notifications Ads and Traffic – Search Arbitrage Tips and Tricks

Push notification is expected to grow to over $3B in market size. Push notification ads can increase ROI by 50%+. We are going to present a list of tangible push ads challenges and then provide top-tier tricks and solutions to help overcome and achieve positive ROI. Let’s deep dive how push notification can help drive and scale affiliate and search arbitrage campaigns.

Challenge #1: Conversion rate is relatively low

A simple creative optimization trick:

Optimize the badge on the creative! One case study reveals that optimizing just the badge icon, conversions increase from 1,500 to 230,000!

Challenge #2: Push ads may not resonate with all audiences

Use AI based technology which ingests and analyzes user submitted data and targets a more precise category of audience. With 2 weeks of testing, a case study revealed an extra 100,000 conversions!

Challenge #3: Push traffic is generating interests, but clicks are not converting into conversions

Retargeting campaigns raise conversion rate, precisely by recapturing user’s interest. Collect custom audiences and launch retargeting campaigns. This could result in a ~13% higher conversion rate. Grab user’s attention to re-engage with the push ad and convert into conversions.

One push notification ad trick: Start with pop traffic, and then utilize push notification to reap and retarget the traffic. This could result in a mind boggling 40X+ higher conversion rate and 80%+ more conversions! Pop traffic has an enormous amount of volume and it’s very effective to conduct cross-channel targeting and cross-channel retargeting.

In summary, these are the crucial steps which may lead to huge push notification conversion increases:

• Add Push – allows reaching active audience different from pop traffic
• Add Badges – further raises engagement and conversion rate
• Use Interest-Based Audiences – reaches more relevant leads
• Retarget Users – who showed interest but didn’t convert – second touch point

Misconceptions About Push Traffic

1. They can be sent to anyone and everyone -> only users who opted-in will receive them. What increases the quality of push notifications is that any user can opt-out very quickly, very efficiently
2. Ads not delivered -> Push Notifications appear even when user is not browsing. Once the user opts-in, the user is able to see push notifications exactly the way you see push notifications on your phone
3. Push is outdated and dead -> Push badges, interest-based audience, and automatic bidding. Technology enhancements are increasing push notification traffic

How To Make Push Notification Campaigns Work

1. Diversify pricing models
   • CPA Goal
   • CPC WL
   • SmartCPC tests
2. Retargeting
   • Ready-made segments (interest & demographics)
   • Custom audiences
3. Test MORE Creatives
   • Icon + banner image
   • Badge
   • Landing Pages
   • Localization
   • Offer USPs

Push notification ads can do great wonders for your search arbitrage and search feed campaigns. Be consistent and persistent with your testing and trust the process!