Lead generation and search arbitrage are strangely and uniquely similar when it comes affiliate marketing. High performing verticals that are popular and trends for lead generation also work seamlessly for search arbitrage. Search arbitrage content websites or affiliate marketers can achieve high CTR and EPCs by promoting lead generation niches.
What lead generation verticals are popular for search arbitrage?
Local Niches – Lead Generation and Search Arbitrage
- Local Dentist
- Plumbers
- Cleaners
- Home Improvement
- Construction
- Fitness, Gyms, etc.
- Legal
- Driving Schools
Nationwide Niches – Lead Generation and Search Arbitrage
- Solar
- Broadband
- Insurance
- Grants
- Claims
- Finance – Loans, Mortgage, Refinance
- Accountants
- Professional Services
Lead generation funnels are also similar to search arbitrage. The advantage of search arbitrage is that the conversion cycle is much shorter and there is much less to manage. Lead management and delivery can be entirely removed from the process.
Advantages to running search arbitrage campaigns are shorter payout cycles, less client interaction and management, and less lead qualification and processing.
Lead Generation Conversion Funnel
Ads -> Advertorial -> Lead Generation Conversion -> Lead Management -> Lead Delivery -> Payout
Search Arbitrage Conversion Funnel
Ads -> Advertorial -> Conversion -> Payout
Advertorial Examples
- Normal standard advertorials
- Blogvertorials – Blog posts dedicated to the niche and direction traffic to search results pages
- Sponsored stories
Trick #1: Pick up a news event about a company and direct a call-to-action based on the event.
Trick #2: Buy placement on a popular news platform and direct traffic to the placement
Conversion Page Examples
- Simple and to the point
- Quiz style pages
- Must perform and convert to a click or submission
- Avoid overloading audience with too much content
Quality Control
- Ads need to match user intent
- Advertorial content should match ads images, videos and copy
- Always stay compliant
- Check traffic scores and fraud software
- Get feedback from advertiser
Traffic Generating Channels for Lead Generation and Search Arbitrage
- Facebook (Cheapest but use advertorials to improve quality)
- Native Advertising (Great quality loved by advertisers)
- Google (Premium quality – high intent)
- Linkedin (Great for B2B)
- TikTok (Rapidly growing on-trend consumer traffic)
- GDN/YouTube Ads (Takes time and money but good quality)
If you are new or currently marketing in lead generation, consider expanding into search arbitrage to increase your revenues. The process from creating ads and advertorials to acquiring customers from various traffic sources are identical between lead generation and search arbitrage and feed monetization.