You can secure the best native ad placements and maintain CPMs to keep you scaling revenue and profits. We start by explaining the foundation for an efficient testing process:
PMF = Product Market Fit. Ensure there is demand for the product.
KSP = Key Selling Point. Create the perfect angle to hook the consumer.
Timing = Ride trends and seasonal based keywords or topics.
Audience = Target a broad audience to drive conversions
Native platforms provide transparent metrics as a foundation for campaign management and scaling. Native ad accounts are relatively stable and in most cases accounts rarely are closed or terminated. Engage in real-time dialogue with a native ad account manager who can provide benchmark CPC, CTR, CPM so you can always be aware where you need to be in the auction or where you need to be to stay competitive in the native ad marketplace.
The placements and users on native ad platforms are limited compared to larger social ad networks. The goal is to achieve high CPMs. The indicator for CPMs are CPC and CTR.
What are The Key Native Ads Metrics:
- CPM
- CPC
- CTR
Native users tend to engage longer with content. Native is one of the few traffic sources that contain high quality content with consumers having high purchasing power. When consumers visit native ads or articles, they are not being interrupted while they are browsing or reading content.
On native platforms, consumers already intend to dedicate a few minutes browsing through articles and absorbing information through content. For example, when reading a favorite newspaper, the consumer has allocated a few minutes to read through an article from start to finish. Unlike social, consumers typically spend seconds browsing through photos or short form videos.
The primary goal is to absorb the users into an advertorial or landing page and have the visitor consume the data and content. Ads should be created to captivate the audience and drown the visitor in the marketing funnel.
Native Ad Example:
Industry / Vertical: Life Insurance
Native Ad CTR: 1%
Bidding: $0.10 for a Native premium audience
Country: Germany
Focus on the three (3) magical metrics to efficiently scale affiliate and search arbitrate campaigns on Native ad platforms and watch revenue and profits skyrocket.