How to Run Push Notification Ads – Meta FB Pixel Method
The Meta FB pixel assistant strategy for push notification ads uses your push database and subscribers to pixel users prior to a Meta / Facebook campaign launch. This requires an existing database with active push notification subscribers. We deep dive into the secret strategy of the META FB Pixel Method.
- Launch a new Facebook / Meta campaign with fresh pixels
- Quickly build up a lookalike or retargeting audience for testing
How to Configure Push Notification Ads – Meta FB Pixel Method
- Put Facebook / Meta pixel on the landing page. Create a custom event “Push Ads Clicks”
- Pixel fires when users CLICK on the CTA of the landing page or advertorial
- Send push ads traffic to the LP with relevant messaging
- Continue the campaign until you have 1000+ events
- Create lookalike from the event “Push Ads Click”
- Launch campaign
Keep the push notification messaging engaging and relevant to improve the quality of the audience. Use Google Tag Manager with every pixel possible for tracking and retargeting of push traffic and users.
Note: Keep the push notification content simple and engaging. Elements of push ads content include the icon, headline, body text, and a large image depending on the type of mobile device.
Conclusion
The push notification pixel strategy if effective in combining other traffic sources such as social traffic to amplify push ads. This strategy is used by industry experts and push ad affiliates with many years of experience. Grow your push subscribers, create custom lookalike audiences and increase the level of targeting and audience segmenting by integrating Meta pixels into your push ads strategy.