How to Improve Creative Performance on Facebook Ads?
Thumbnails and creative angles are the 2 secrets to improving creative performance and ultimately drive higher revenue and ROAS.
We uncover high-performing and tangible insights to drive high creative performance across Facebook ads. These strategies have been tested after spending over $40M in Facebook ads alone.
What is a Top Creative & Video Testing Strategy and Process for Facebook Ads?
- 2 dynamic creative tests
- 90% of spend on 1 ad
- Same video but different results
- Facebook favoring a higher converting thumbnail
- Auto-play
- Facebook Ads Rep confirmation
- Asset has traction
- Algorithm can’t read video
- Thumbnails
- Test each creative with at least 2 thumbnails
- Good videos are wasted because of a bad thumbnail
- Stop-motion videos
- Gamification – stop the video at some point
- Match the product to fit the exact shape of the product
- Roulette style motion
- High thumb-stop ratio and replay rate
- Gamification – stop the video at some point
- Carousel Ads
- Long-form
- 1 image divided into 4 so people will swipe to see the entire image
- unique experience on a feed
- Before and after
- Long-form
- Other video tricks
- 4 second videos
- high 100% view leads to lower CPM
- run during sales period
- 4 second videos
- Ads with a color frame
- red = higher CPM and CTR, and often lower CPA