Push notification traffic is on the rise given the massive adoption of cell phones and mobile device technology. In this article, we deep dive into the add-on method to boost push notification revenue. This proven concept is essentially an add-on to generate more revenue and assemble highly targeted and niche audience segments.
The push notification ads add-on strategy uses push traffic to boost profits and grow assets from existing live traffic. This strategy can be deployed if you are already running traffic, don’t have time or budget to invest capital, and want stable assets and essentially “free” profits. Also for this strategy to be effective, you want to make sure your active campaigns where live traffic is flowing are at least break even or profitable.
Add-on Push Notification Strategy
- Segment traffic based on vertical, industry or category. For example, if running search arbitrage in the US, create a targeted search arbitrage ad based on vertical
- Setup welcome message with content
- Setup script and implement on landing page
- Start with 2:1 content to offer ratio. For every 1 offer, send 2 pushes of engaging content
- Offer: Integrate a search feed and increase revenue by monetizing search arbitrage traffic
- Send maximum of 2 push notifications per day to limit the amount of unsubscribes
- If open rate drops, increase content ratio or optimize push notification content
Push Notification Scaling Method
- Start with at least 30k subscribers
- Track stats and confirm that revenue from push > offer revenue loss
- If breakeven is hard to achieve, try changing content strategy
- Develop scheduling APIs to automate content schedule and distribution
The add-on method allows supplemental growth of assets and revenue by adding onto existing live traffic. This push notification hack is particularly effective when push ads can be snowballed into a larger subscriber base and further funneling more impressions and clicks to affiliate offers.