How to Grow Subscribers With Push Notification?
Push notification ads can boost customer engagement by up to 92%.
In this article we discuss one growth hack called the high volume push notification strategy.
The high volume focus strategy involves using cheap and high volume traffic to generate push leads for your own database at scale. The key to this strategy is to have experience with cheap mobile traffic sources such as pop under or redirect traffic with a decent capital base to ramp up push notification subscriber growth. The strategy requires full focus and full attention given the amount of details involved. Here are a few steps to get started:
Push Ads Affiliate Marketing
- Create and launch 3-4 opt-in landing pages
- Use pop-under and redirect traffic to collect and grow push notification subscribers
- Split test landing pages and optimize the winning page
- Send push notification traffic while collecting new subscribers, pacing the send to minimize the unsubscribe rate
- Use scripts to improve performance and conversions
- Optimize offers and automate sending
- Push subscribers to search feed and search results page to monetize search traffic
Push Notification Growth Hack Strategy & Proof of Concept:
- Obtain 100-250K push subscribers based on specific GEOs
- Graph revenue growth to estimate break even point (approximate 3 months)
- If profits are not attainable, test a different GEO
- Integrate search feed from search feed providers to monetize search arbitrage traffic
- Slowly build out technology infrastructure to lower overhead
For pop-under and redirect traffic, the average conversion ratio (subscription %) from a US visitor is approximately 2-4%. During peak traffic times, conversion rates will dip to approximately 2-3%.
Acquiring high volume push notification traffic is a key ingredient to scaling affiliate revenues. The larger the database of subscribers, the higher the possibility to build out internal tech infrastructure and expand revenue offers and affiliate opportunities.