If you launch an ad on native platforms, and the ad doesn’t perform, engage in iterative testing and do not give up on the ad. Since you already own the data, use the metrics to make slight improvements. Test components of the marketing funnel and do not kill or replace the connection to the product itself. Treat your testing environment as such. Don’t try something and if doesn’t work, try something entirely new.
Trusted CPM-based formula that has generated millions in revenue
-y = 4x^2 + 3x – 1
CPM Bidding Strategy
Here’s the exact strategy on cracking the Native Ad auction marketplace in Tier-1 countries for popular categories and verticals such as health care, insurance, search arbitrage, etc. This strategy helps generate cheap clicks on premium placements in tier-one countries.
-y = 4x^2 + 3x – 1
-CPM = CTR x CPC (benchmark +80%)
-Optimize on publisher level
CPM Landing Page
Below is an effective way to structure a short-form landing page which creates a connection to the previous funnel step to multiply your conversions. Also included are important trust elements to include on the landing page.
-Headline & First Paragraph: Connection to the ad level
-Problem, generalize the problem
-Solution + 1 or 2 major benefits
-Trust Elements: testimonials of industry experts
-More Trust Elements: UGS-content slider of happy clients
-Final CTA: Next funnel step & customer journey
-Final CTA (2): Urgency, different CTAs
Have continuous discussions with Account Managers on Native ad platforms to obtain weekly benchmarks and data on the average CTR, CPC, and CPM to understand competition levels.