How to Scale YouTube Ads Using The YouTube Bump Method
Increase the budget in small steps throughout the day. Increase the budget multiple times in a single day (5+ times). Visualize this method like taking an incremental step on a ladder from the bottom to the top. The goal is to ride the increase in ROI until you experience a decrease.
- Analyze the Data
- If ROI is satisfactory based on data and metric analysis, then increase or bump the budget.
- Allow time for budget increase to take effect. Smaller budgets take more time because it is spread across the ad schedule.
- Rinse and repeat
How Much Budget to Increase to Scale YouTube Ads
If Budget < $1,500
Only increase the budget a maximum of 50% of the budget at a time
How Often to Increase the Budget to Scale YouTube Ads
First, confirm if the ROI will maintain with each budget increase. Bigger budgets react faster and can therefore be scaled faster. If the budget is under $1k, likely have to wait a few hours to confirm if sales catch up to the increase.
YouTube Ads Case Study:
- Current stats, budget = $150, ROI = 80% for the day
- Increase budget to $225 (50% increase)
- Wait a few hours and confirm if ROI is still relatively stable
- Increase budget again
If budget increases and ROI is also increasing, the increase in the budget can be a greater amount each time. We’ve seen ads start at $200 per day spend and exceed $20,000 per day spend. This shows that a high performing winning creative and video is crucial to a profitable and winning affiliate marketing campaign. Another strategy is to continue to split test new video variations to find more profitable campaigns.
The benefit of this YouTube ad strategy is that it does not cause the campaign to re-enter the “learning” phase so campaigns will operate smoothly based on quick incremental increases in the budget.
YouTube recommends ad budget amounts and the suggestion is to avoid Google’s recommendations and follow the manual bidding approach.