Why TikTok for Affiliate Marketing?
After many years of digital advertising, ads aren’t performing like they used to. The industry has been stagnant without new innovation. Overall social and CTR metrics have been declining globally since 2018. Entertainment, technology and user needs all have evolved, but ad formats have not. Ads are in need of a renaissance. This is where TikTok comes in. TikTok is a reflect of what’s happening in the real world, on steroids.
Affiliate marketing spend continues to experience rapid and exponential year over year growth. TikTok has surpassed more than 1B monthly active users. TikTok gives access to untapped audiences not on other social channels. For example, approximately 44% of TikTok users are not on Facebook or Instagram.
TikTok is the place for Affiliate marketing because of its untapped audience, new culture, and massive short form video engagement.
Most Common Mistakes Affiliate Marketers Make
- You are not carefully reading the ads policy
Must read the ad policy for your specific niche or vertical to avoid simple mistakes to maintain compliance and avoid account suspension or ban
- You are not having the TikTok Ads Policy team pre-review ad creatives, campaigns, and landing pages prior to launch
TikTok provides free resources and agencies to help provide a pre-compliance check to avoid ad rejection or potential account ban
- No seller contacts or company details. Privacy policy and Terms of Use not set up appropriately.
There must be company information on the website or landing page
- Free stuff in exchange of personal data
Avoid taking advantage of consumers by offering free products or services
- Misleading about product or services. Landing page does not match creatives.
All campaigns must be consistent including creatives, landing pages, and messaging
Affiliate Marketing Prohibited Industries & Verticals
Sweepstakes, giveaways, CC submits, paid surveys, gambling related activities, trading, P2P loans, Paid entry or the purchase of an item in order to participate in a contest, promoting mystery boxes as a prize of a contest.