Building original content (do not RIP content) is the preferred method to achieve success on Taboola, Outbrain and other native ads platforms. Here are 4 reasons why copying content will lead to lower performance and poor results.
Click Prices on Native Ad Slots are Identical
If a big affiliate is promoting a product on a specific publisher, they will most likey bid and take the top ad slot position. By going in with the same content, it will not push the ad out of the top slot. You would pay the same price with a probable lower ad CTR for a click that is extremely inferior to the competitor.
Ad Placement 1 has the highest AD CTR, the highest exposure, and subsequently the lowest CPC
The key to winning is ad placement. You want to be the first ad of your product or service occupying the top ad slot.
For high-quality clicks, a higher position in the feed translates to better performance
First in line always tend to get more clicks. Go for the first ad position.
If placements are the same as competition, but CPAs are higher, the root cause is the on page placement
Original content will be the differentiator when competing for placements.