Unlocking value on native ads platform takes time. Start with low hanging fruit and work on unlocking higher budgets and making each click more valuable. Below is a playbook that has helped many affiliate marketers unlock over $1,000,000 in profits over time.
Reduce CPAs through original and unique content
This is the easiest part with great content. Change content, upload, and split test new content.
Improve ad CTR and decrease CPC
Once you identify content that converts, increase efforts on producing great ads. How do you create and sell the same problem in a different way?
Increase offer page conversion
Think of out-of-the-box ideas such as removing friction along the buying journey. Remove any extra clicks or steps involved in any conversion actions such removing any “click next” button. People are at a random point in their day and are not looking to make a purchase so there is a need to keep things as simple as possible to get from point A to point B.
Boost landing page CTR through A/B formatting tests
Create landing page variations and A/B test on-page elements to improve CTR.
Increase offer page conversion by adopting mobile-friendly design
Recode and optimize offer pages to work on various mobile and desktop devices for less friction, less interoperability issues, and faster load time.
Double lead to sale conversion through call-center workshops
Improve any human touchpoint processes to increase conversion rate
How to generate more revenue? Purchase the click for less money or extract more out of the click for the same CPC.