AI (Artificial Intelligence) in marketing has shifted from being a novelty to an absolute necessity. AI is not just lending a hand anymore; it’s taking the lead, reshaping the way we execute and scale our campaigns. Think of AI like your behind-the-scenes co-pilot, sifting through data, making split-second adjustments, and fine-tuning campaigns so you can scale exponentially. And that’s a big difference – in the past, we were chasing incremental results but with AI you can now expect exponential growth.
AI is taking over all aspects of marketing: Creative, Bidding, Data, Voice, and Copy. AI is also automating performance marketing: Awareness, Intent and Conversions.
- The Role of Media Buyers:
- Mastering the art of storytelling and creative
- Mastering business intelligence and making smart decisions
- Prompting AI to achieve the best results (ROAS, conversions, EPC, etc.)
- Risk-taking, innovating and testing new strategies
2x Search Arbitrage ROI using AI via Meta/Facebook ads:
Moving to AI campaigns alone can double ROAS. When you move to AI campaigns you allow the algorithm to optimize every aspect so we can see the true potential of our campaigns.
- Meta’s AI dynamically targets relevant audiences and can test hundreds of creative combinations
- Automatically testing up to 100+ different creative combinations from all images, videos and carousels
- Automate audience expansion to find potential new customers or leads
50% ROAS to 400% ROAS Case Study:
- Combine all video, images, and copies into a single campaign
- Combine 5 non-performing and 5 performing assets
- Non-performing assets hit spikes at different times of the day compared to regular peak times
Use ChatGPT or other AI tools to Turn Data into Actionable Insights
Gone are the days of manually filtering spreadsheets to analyze data. Chatgpt allows media buyers to become data wizards, giving them the business intelligence they need to create disruptive strategies and act on them fast.
- Upload data sheets to ChatGPT to clean and analyze data in seconds
- Make fast decisions based on data output
- Gain effective understanding of what data needs to be analyzed
- Generate quick visualizations to turn data into insights
Example:
- Peak hours of customer leads: Monday 6am and Sunday 3pm
- CPMs lowest between 4-6 PM
The goal is to become more agile using real-time data so you can scale at lightning speed. In today’s fast-paced competitive market, we no longer have time for end-of-day reports. We need real-time data analysis so we can make fast, precise, and impactful decisions.
Scale 5x Faster with Real-Time Insights
Become more agile using real-time data so you can scale at lightning speed. In today’s fast-paced competitive market, we no longer have time for end-of-day reports. We need real-time data analysis so we can make fast, precise, and impactful decisions.
For this strategy, use the power of Google App Scripts to create a direct pipeline from the ad platforms and payment gateways straight to Google Sheets, all in real time. This setup allows for monitoring of data as it happens to eliminate delays and make faster decisions. Predictive analysis and anticipating trends is also achievable instead of reacting to them.
Generic creatives do not hit standard creative benchmarks. Pivot to more product-driven creatives.
- 800% increase in engagement rates
- Lower CPM which increased reach
- Entire funnel created within hours
This pivot isn’t just a shot in the dark—it is a game-changer. The outcome is 800% increase in engagement rates and a significant drop in CPM, boosting the reach far beyond expectations.
Because of the real-time access to data, ad platforms distribute budget evenly across the day when sales peak only at specific times of the day. To address this, implement smart scheduling, targeting ads to coincide with peak conversion periods. This allows efficient allocation of budget, maximizing ad spend during times when the target audience is most likely to convert.
Schedule Budgets for 4x Increase in ROI
Use ChatGPT to analyze peak times for high sales to scale campaigns. Use Meta’s Budget Scheduling tool to smartly schedule budgets to capitalize on peak hours.
- Average ROAS increase of 4x compared to without budget scheduling
- Break down data by country to identify peak sales times for each country
- Cluster different time zones together to create a prolonged period of high sales
This will ensure that ads are running during the most lucrative hours across multiple regions, maximizing reach and enhancing ROI.
Social Proof on Ads Will Drop CPMs by 70%+
The comment section is a goldmine that’s often overlooked by performance marketers. It’s more than just a space for feedback; it’s where potential buyers go to ask questions, seek validation through positive sentiment, and ultimately, make their purchase decisions.
The best part is using AI to engage with prospects in the comments – removing spam, addressing concerns, responding to queries, sharing the right pages and offers, and highlighting positive reviews.
- 74% decline in CPMS when using AI to respond to comments
Use AI tools to optimize your search arbitrage traffic and increase your search feed metrics and earnings!