Get on Yahoo & Other Premium Placements
Taboola turns readers on the open web into customers by driving customer action at scale through non-intrusive ad units, deep understanding of intent, and master of content.
Taboola powers native advertising across all of Yahoo’s web properties.
Reach over 1B+ Daily / Active Users
On native, Yahoo mail placement is unique and a recent addition to the plethora of ad inventory. This also includes formats on mobile devices and the mobile app.
Copy and Copywriting on Native Ads That Convert
“Nobody reads advertising. People read what interest them; and sometimes it’s an ad”
Ingredients of a successful Taboola content or landing page:
- Video
- Tips and Tricks
- Case Studies
- Podcasts
- Evergreen
- Listicles
- Testimonials
Evergreen Content & Landing Page on Native – Attract High Intent Readers
A. What is the problem that you are trying to solve?
- Grab attention
- Message continuity
B. Why should this problem be solved?
- 3 main objectives:
- cost (ex: affordable)
- time (ex: easy)
- effort (ex: worthwhile)
C. How can the service or product help?
- Success stories
- Date and facts
- Authentic vs sales tone
- Sell a solution instead of a product
D. When? (NOW)
- FOMO
- Companions
- Timeline of results
- Reassurance
Key Design Elements – Design That Converts
A. Keep It Short and Crisp
- Readers have low attention span
- Get to the point, real fast
- 400-600 words are effective
B. Humanize It
- Who is the person who wrote the article?
- What are the person’s credentials?
- Why should the person be taken seriously?
C. Visualize It
- Look at the context, service, or product
- Visualize how it will impact or resonate with the end user
D. Make it Readable
- Have specific and catchy headlines and headers
- Clear and explicit messaging
E. CTA (Call to Action)
- Split test CPAs
- Try gamification
Work Smart with AI
Generative AI Titles and Descriptions
- Enhance ad campaigns with compelling titles, images, and descriptions
- AI generated content will seamlessly integrate unique selling points retrieved from successful landing pages including varied tones of voice
Taboola is a popular native ad platform for search arbitrage marketers. Consider launching and scaling search arb campaigns using industry leading ad practices on Taboola to reach new heights!