What is TikTok Search Arbitrage?
TikTok search arbitrage simply refers to directing traffic from TikTok to a destination page monetized with search results. The arbitrage allows the opportunity to take advantage of the price difference between the price advertisers are willing to pay for search ads and the price that TikTok is charging for the ads. The search results lead the visitor to their final destination, matching the final URL to the visitor’s initial intent when clicking the ad on TikTok. TikTok advertisers earn revenue each time a visitor clicks on the search result ad.
TikTok Search Arbitrage Journey
Desktop or Mobile User -> TikTok Platform -> Search Feed Results Page (Google, Yahoo, Bing) -> Relevant Search Results (Final Destination URL)
TikTok Search Arbitrage Advantage
Given that TikTok is still a young platform with a global audience, advertisers pay a relatively lower cost to advertise on the platform compared with other leading ad platforms. The video format allows for industry high engagement rates which allow advertisers to hyper target their audience to attract high quality visitors with high intent. Due to the lower advertising prices, search arbitrage marketers can take advantage of the price or arbitrage difference and monetize their traffic through TikTok search feed providers.
TikTok Search Feed Provider Advantages
TikTok is becoming a highly popular ad platform to drive traffic to social search feeds. Search feed providers pay advertisers to drive traffic to landing pages monetized with search feed results. Since engagement rates on TikTok are sky high, it is critically important to maximize earnings per click (EPC) and yield the most amount of revenue from each visitor.
SearchFeed360, for instance, offers industry leading payouts which puts more money in the advertiser’s pocket compared to other search feed providers.
Configuring search campaigns on TikTok
Advertisers can choose to drive traffic via a 1-step click process directly to the search results page or via a 2-step click process to a pre-landing page. The direct 1-step click process allows the visitor to access search results much faster with less friction. The 2-step click process introduces a pre-lander to warm the visitor and thus increasing the quality and conversion rate of the visitor who will then transition from the pre-lander to the search results page:
1-step: Visitor -> TikTok -> Search Results Page
2-step: Visitor -> TikTok -> Pre-Lander -> Search Results Page
.
Make Money with TikTok Search Campaigns with SearchFeed360
The recipe for successful TikTok search campaigns require the right ingredients:
- Audience Targeting
- Variety of Ad Creatives (Image, Video, Text)
- Optimize Ad Bids & Costs
TikTok Audience Targeting for Search Feeds:
TikTok allows leveraging audience’s interests viewing behaviors and creator interactions to deliver high quality and relevant ads to. Additional features include automatic targeting to dynamically optimize and serve ads to the right audience at a lower cost per action (CPA).
TikTok Ad Creatives & Content
Creating ads on TikTok is as easy as 1-2-3. TikTok has 100+ customizable and ready-to-use video templates in their library leading to high quality and high engagements. Their video editor allows drag-and-drop of text, photos, creative effects and music to increase engagement level.
TikTok Optimization – Bids & Costs
TikTok’s pixel helps track visitor actions, create lookalike audiences, and retargets previous visitors to help find new visitors. It is highly important to continuously monitor and optimize TikTok campaigns to track return on ad spend (ROAS), conversions, and evaluate the effectiveness of the ads and funnel. Important optimization tasks include pausing unprofitable ad groups and campaigns, increasing budgets for high performing ad groups, and applying definitive rules to scale traffic while maximizing profits. Additional 3rd party external tracking and automation tools exist to help streamline campaign management.
Affiliate & Publisher Success Stories
TikTok affiliate marketers are continuously yielding over 115% ROI on TikTok search arbitrage campaigns based on arbitrage opportunities across various content topics, creative ad formats, and funnel strategies. Huge profits are being extracted and there are still plenty of opportunity for new or existing advertisers and affiliate marketers to capture and maximize profits. Get started today!