TikTok Bidding and Optimization Strategy
- Bid Strategies
Have more control over ad spending or cost per conversion on TikTok with lowest cost and cost cap bidding
- Click Optimization
Optimize towards clicks on your ads
- Landing Page View Optimization
Optimize towards visits on your website
- Conversion Optimization
Optimize towards actions on your website
- Value Based Optimization
Optimize towards users who purchase and return highest possible value
- Campaign Budget Optimization
Automate ad group budget allocation to maximize campaign performance
Campaign Budget Optimization (CBO) evaluates and actively allocates campaign budget across ad groups, allowing TikTok’s ad algorithm to drive the best campaign performance. CBO optimizes the budget allocation across ad groups and drives high performance. It provides for smart budgeting optimization for optimal campaign performance.
Optimal TikTok Account Structure For Top Performance and Policy Compliance
1 Account: One account with more data is more beneficial than multiple accounts with sparse data
3-5 Ad Groups: Creating 3-5 diversified ad groups under one campaign helps ads explore and scale
3-5 Creatives: Limit the number of creatives initially, and then scale over time
TikTok Creative 101
- 720P+ – Higher resolution for higher performance
- Sound/Voiceover – Capture more attention with audio
- 11-20s – Keep videos short and sweet
- No Border – Make a video a perfect fit for the screen
- Vertical – Think mobile-first format
Continue refreshing and uploading new videos to your campaign until you find your winners. Data shows that adding new creative assets on a periodic basis is the optimal practice.
Leverage Automated Creative Optimization (ACO) to simplify the creative process. Advantages are effortless ad creation and editing, streaming creative optimization, and enhanced advertising performance. Use existing native tools within the ads center to optimize creatives:
Video Template Tool
Smart Video Tool
Smart Text Tool
Smart Video Soundtrack Tool
Quick Optimization Tool
TikTok Video Editor
Use automatic targeting solutions to automate targeting by using the power of AI
Affiliate Marketing Use Case – Search Feed Arbitrage
Search feed arbitrage is an allowed vertical on TikTok under specific ads policy.
Search Arbitrage Creative Compliant Examples:
- Does not direct user to click on specific parts of the landing page
Search Arbitrage Creative Non Compliant Examples:
- Red circle highlighting a “Sponsored Listing”
- Ad creative directs users to click on the ad