List of TikTok Ad Account Issues
- Low CTR
- Ad Fatigue
- High CPM
- Ad Rejection
- Account suspensions
- Scaling
- Error: #485???
Let’s walkthrough some of the root causes of why these issues are happening and some simple solutions to help resolve.
Low CTR & CPM?
- Copying YouTube or Meta/FB campaigns over to TikTok
- Targeting is too narrow; not broad enough with targeting
- Sales copy is too “salesy” or not salesy enough
- Continuous testing is absolutely necessary
Ad Rejection & Account Suspensions
- Landing page is bare bones and does not contain sufficient information. Landing pages directly leading to checkout with no product information are considered a big red flag and could be classified as a data theft attempt
- Get-rich-quick schemes. Showcasing lavish lifestyles, making money fast-and-easy, and mentioning “tricks or “secrets”
- Giveaway and sweepstakes offering “free” stuff. Consider using the word eligible or qualify
- Pharmaceuticals (allowed in North America), weight loss, and adult-oriented suggestive content will get scrutinized
- Do not create multiple ad accounts at once
- Do not use the same creative multiple times in different ad groups and/or ad accounts
- Do not use a “rejected ad” in another ad account
Clever Ways to Combat Ad Fatigue
- How to structure a campaign
- Step 1: Create a campaign concept or idea
- Step 2: Structure it by a hook, content/messaging, and CTA
- Step 3: Iterate each section 2-3 times
- Step 4: Optimize by combining elements with a test and learn approach
- Add stickers & filters
- Add subtitles in different styles
- Add different sound effects
- Use Smart Creative Ads feature
Best Practices for Successful Ad Scaling
- Use broad targeting unless your campaign is limited to a specific segment
- Try to limit daily budget per ad group (ex: $50-$80)
- Do not increase the budget if the ad group is performing. Scale by ad group duplication
Ways to Spend Less Time and Make More Money
- Run fewer ads in one ad group
- Run fewer ad groups in a single campaign
- Scaling by mass duplicating ad groups can confuse performance
- Re-launching ad groups multiple times can potentially lower CPM
Spend more on your TikTok search arbitrage campaigns and worry less about ad account issues!