Myth: App install campaigns don’t work
Truth: They are not easy but they can work
Step 1: Proof of Concept
10 ads, 1 English landing page
Strategy: Target expats in SEA to learn the local language
Results: ~520% ROAS
Cost Per Click: App installs as low as $0.60 per install
Step 2: Expansion of Concept
1 High Converting Landing Page – adjusted to different markets
Strategy Expansion: Targeting expats in different markets to learn the local language
Targeting Other Countries: Thailand, Korea, Serbia, Turkey, Albania, Georgia, Bosnia and Herzegovina, Vietnam, Afghanistan, Cambodia, Lithuania
Low effort approach leveraging undervalued and low CPC inventory in other countries with a locally translated landing page.
Conclusion and Learnings:
- Focus on high-ROI markets outside of the US. Other countries are progressing to become top-tier markets based on an increasing number of advertisers and publishers.
- 2016 margins are still possible in markets and countries that are undeveloped. Markets with relatively high GDPs yield high margins that are comparable to margins generated from running high volume US-based campaigns.
- Use data and current trends to make decisions on what offers to run and where.
- Lean on Taboola account manager for support, benchmarks, and metrics. They can provide a surprising amount of data and information to help increase the chance of campaign success.