We unravel the tips and tricks to media buying on the popular native ad platform, Taboola. Follow along this successful media buyer’s guide to cracking $100K daily search arbitrage revenue on Taboola.
Taboola – Current Platform Trends
- GIFs + Videos in the standard Taboola placements are doing increasing well due to potential higher adoption rate of publishers
- Smart bid is gradually being replaced with automated bidding, similar to other large ad platforms
4 Phases of a Successful Media Buying Campaign on Taboola
Phase 1: Preparation
- 50 ad variations (10 headlines + 5 thumbnails)
- 2-3 landing page variations
Phase 2: Upload & Test
- Upload your content & start testing
- Mobile / Desktop + Tablet
- Up to 10 ads live at a time; maintain 10 at any given time
- Cycle through unique content
Phase 3: Scaling
- Ads: Keep 4-6 ads live at any given time
- When active ads are below 4, upload until 8-10 ads are active
- Landing Page
- Split test CTAs
- Split test Hero & Intro Paragraphs
- Split test visuals in the body of page
Phase 4: Stability & Maintain
- Slow down ad testing and create duplicate campaigns to test new concepts & targeting options
- Target CPA & Max Conversion campaigns
- Keep 3-4 new landing page tests in rotation, at most allocate 20% of traffic to each landing page
- Once ads or assets become fatigue, revert back to step 2 and continue the process
- Note: Budget $5,000 max to spend on the campaign for the first phase and test at least 3 different content concepts with unique ads per piece
Taboola Media Buying Tips & Tricks for Search Arbitrage
- Try to use Taboola’s native system and avoid excessive automation to override Taboola’s algorithm. External tools can be used for post-click performance.
- Test fast, pause fast, scale fast
- If a video or GIF ad is converting well, duplicate with slightly different static fallback images
- Start with standard Smartbid Campaigns and change to target CPA or Max Conversions
- Avoid whitelists
- Use the Taboola AI Image Generator for quick image iteration
- Use the Taboola AI Rephrase button for quick headline iteration
Taboola and other native ad platforms have been consistent sources of traffic for long-term search arbitrage campaigns. Optimize your funnel on Taboola and achieve increased profitability. Cheers to profitable search arb campaigns!