We unveil a sustainable search arbitrage framework to achieve $1.4M – $1.5M in monthly Facebook ad spend. The primary goal is to be consistent with the ad spend with little to low fluctuations due to external factors. Let’s get started.
The methodology to consistently achieve high monthly spend on Facebook is quite simple. It requires a non-emotional and completely data-driven mindset and framework. Taking out the emotions means evaluating data and minimizing any room for baseless and desirable interpretations. Let’s take a look at how a profitable Facebook funnel is designed:
Facebook Funnel: Ad -> Tracker -> Advertorial or Landing Page -> Offer
Next, it is important to collect and track proper data points. Let’s look at the exact data points that are collected for each campaign.
2 Types of Traffic & Data Points to Track
- Ad Traffic
- CPC (Cost Per Click)
- CTR (Link Click-Through Rate)
- CPM (Cost per 1,000 impressions)
- Video Avg Play Time
- Frequency
- Website Traffic
- Clicks
- CPC
- LP Views
- LP Click CTR
- LP Clicks
- LP Clicks CR
- LP Views CR
- EPIpC
It is crucially important to track key data points to effectively measure the success of the campaign. Every single piece of data is used to contribute to the framework and ultimately build a positive and sustainable Facebook Ads ROI+ engine.
Framework for Starting New Verticals or Launching New Campaigns
- Maintain Disciplined Mindset
- Collect Data & Metrics
- Establish FB Ads Structure
- Look at competitive offers
- Implement Tracking System
When running traffic, always focus on split testing traffic to achieve the highest possible outcome. Here’s an example of how to properly split test a Facebook traffic funnel:
- 10 ad creatives -> Tracker -> Advertorial / Landing Page 1 -> Offer
- 10 ad creatives -> Tracker -> Advertorial / Landing Page 2 -> Offer
After split testing various landing pages, select and prioritize the winning (profitable) landing page and further split test the offer:
- Winning Ads/Copy -> Tracker -> Winning Advertorial / Landing Page -> Offer 1
- Winning Ads/Copy -> Tracker -> Winning Advertorial / Landing Page -> Offer 2
During testing, be sure to establish minimum baseline rules to follow. For guidance, below are standard rules used:
- Budget = 3x CPA
- If 2x CPA = $0, pause the ad/campaign
- ABO Structure (Ad Set Budget Optimization)
- Min Spend = 10x CPA
After split testing and selecting the winning ads, winning advertorial and landing page, and winning offer, it’s now time to scale the offer and achieve the highest possible revenue and profit. Below is a Facebook ads framework that is used to effectively scale winning campaigns and achieve over $1M USD in monthly Facebook ad spend.
ABO Framework (Ad Set Budget Optimization)
- 1 Campaign
- 1 Ad Set
- 1-2 Creatives & Copy
- +28%, 3 times daily
- Duplicate when EPCs start dropping
CBO Framework (Campaign Budget Optimization)
- 1 Campaign
- 2 Ad Sets
- 4-5 Creatives & Copy
- +10%, 5-10 times daily
- Minimum Budget = $2,000 USD
Maintain a continuous focus on launching, testing, and scaling each profitable campaign. Keep your eye on the holy grail metric which is earnings per click (EPC). The higher the EPC, the higher the revenue and profit potential for the campaign.
Achieve positive ROI and maintain a high daily spend on your search arbitrage campaigns in Meta Ads. Cheers to maintaining a healthy and consistent $1,600,000 USD monthly ad spend on Facebook!