N2S search feed has been a increasingly popular and high grossing monetization method in the digital and affiliate marketing industry.
If you’ve attended any marketing conferences, affiliate industry events, content marketing forums, you’ve most likely encountered N2S search feed monetization.
Many successful publishers and affiliates are familiar with N2S search feed, especially within the context of search arbitrage and search feed monetization
This article explains everything you need to know about Native to Search N2S Search Feed, how it works, why it’s relevent, and how to monetize it.
What is N2S Native to Search Feed?
N2S stands for Native to Search, and it’s a search feed that integrates native advertising with search feed monetization. The feed is a feature from major search engines that provides customized search results to native traffic visitors based on search queries. Search results along with sponsored ads are displayed on a separate page after the search query is performed.
N2S search feeds only allow native traffic and no other traffic sources. The feed helps improve the native visitor’s search experience by offering customized search results related to the topic the visitor is searching for. This provides a full and seamless click journey fulfilling the initial intentions of the visitor.
If you currently monetize N2S feeds through feed integration with a content website or native search arbitrage, you understand that the native to search digital ecosystem is vast and creates tremendous opportunity to convert native traffic into revenue opportunity and why it’s still a sizzling yet fragmented topic in the industry.
But how does it actually work?
How Does N2S Native to Search Feed Arbitrage Work?
Native to search feed arbitrage is a special technique, which involves integrating a N2S search feed into a content website or buying traffic from native traffic sources and directing the traffic to the N2S search feed page.
First, apply with a Native to Search N2S search feed network such as Google, Yahoo or other search feed providers. We’ll list the major search feed providers below.
After applying, integrate the N2S feed on a content page where existing visitors can discover customized search results based on the content that they are reading. The N2S feed can also be hosted on a standalone page with customized search results based on the user’s search query. After the feed is implemented, drive traffic to the feed page through paid ads on Native ad platforms such as Taboola, Outbrain, MGID, RevContent, Baidu Mediago, and other sources.
Traffic for N2S feeds can experience anywhere from 1 to 3 click flows depending on the provider, but generally users will click on the ad on the native advertising platform and land on a content page or landing page. The visitor can click on a keyword from the relevant keyword block related to the ad. The visitor is then directed to a search results page with sponsored ads. When a sponsored ad is clicked, revenue is generated from the advertiser.
What Are the Click Funnels and Click Flows for N2S Native to Search Feed?
There are a few ways to implement the click flows and conversion funnel based on preference and the user journey experience.
1 Step Click Flow: User clicks on the ad and then is redirected to the search results page
2 Step Click Flow: User clicks on the ad and then is redirected to a landing page, pre-lander, or content page, and then redirected to the search results page
3 Step Click Flow: User clicks on the ad and then is redirected to a content page, and then redirected to a prelander or landing page, and then to the final search results page
What Are the Benefits of N2S Native to Search Feed?
The native user will experience a full and rich search experience from the first ad click all the way through to their desired outcome. The search feed is able to deliver high quality and high customized search results based on the initial intent of the user. This also allows search engines to generate and also deliver high quality sponsored ads that are relevant to the visitor’s search intent.
Native traffic is primarily impressions (CPM) driven and allows marketers to reach a broad audience based on endless content topics. This allows limitless opportunity to identify niche or keyword based content audiences and provide that audience with an engaged and fulfilled native search experience.
Lastly, native traffic, particularly traffic from tier 1, tier 2, or tier 3 countries tend to be cheaper than traffic from other sources. Given the broad global reach and high volume nature of native traffic, cost per click (CPC) is significantly cheaper than CPC on other platforms based on similar audience targeting. There is tremendous opportunity to purchase high-quality traffic at a low-cost and deliver the traffic to relevant advertisers via N2S search feeds.
The Best N2S Native to Search Feed Providers
Major N2S search feed providers and networks offer N2S search feeds but require minimum requirements before any approvals are given. Requirements such as experience, traffic quality, compliance, and ad spend are some of the factors that are involved in deciding whether to assign a N2S search feed. If you have any existing contacts or relationships with search feed providers, you can inquire about obtaining access to a N2S feed.
Some of the top and direct N2S feed providers are:
- SearchFeed360
- System 1
- Tonic
- and more..
Be selective with your search feed partner. Major search engines provide limited number of search feed solutions and therefore only several search feed providers have direct access to N2S search feeds. Carefully select and work with providers that have direct feeds as some third party feed providers may be resellers or repurpose search feeds from other direct providers. The downside of working with a search feed reseller is risk of business reputation and integrity including non payment of funds and limited revenue share opportunity.
N2S Native to Search Feed Best Practices
We’ve compiled some best practices based on Google and Yahoo’s recommendations, as well as our experience in the industry.
Throughout this article, we’ve highlighted the importance of providing a rich and robust user search experience.
The experience starts with identifying the right keywords, niches, verticals and geographies to target on the native ad platform. Find keywords with relatively robust search volumes, competition, and advertiser interest. Look for areas of interest that are engaging and have solutions to specific questions or problems.
Next, create assets based on the research including ads. Ads must be relevant to the topic or keyword and convey the intent that matches the user’s intent when clicking on the ad.
The next focus should be the content or landing page. The content goal is to comply with Google and Yahoo’s content guidelines and be informative, readable, and lengthy to improve the average session duration and average time on page. A page with a high bounce rate indicates a low quality page with a possibility of a low quality score. Create high quality and highly informative content that matches the user’s intent. This translates to a descriptive and attractive headline with content that provides value and is relevant to what the user is looking for. Match the content on the landing page with the content on the ad for higher click through rate (CTR).
N2S Native to Search Feed Advertising Policy and Compliance
Website owners, publishers, and affiliate marketers must adhere to strict policy and compliance guidelines when it comes to monetizing N2S traffic. Major search engines strictly prohibit abusing the ad network based on network specific advertising policies. It is important that marketers provide a rich, engaging, and purposeful content and search experience for the visitor. It is also crucial that marketers comply with policies across the ad networks to ensure a positive and safe experience for users abiding by applicable laws.
Conclusion
N2S search feeds have been a well-kept secret in the marketing industry, now growing in popularity among content publishers who have access to website traffic or affiliate marketers who can purchase and monetize native traffic at scale. Affiliate marketers can take advantage of N2S search arbitrage opportunities by purchasing traffic across various native ad platforms and directing high quality traffic to content and landing pages. It is equally important to maintain full compliance with ad networks and search engines to support a healthy digital advertising ecosystem.