Taboola has very high quality and low price native ad inventory in the US and global international markets. ~80% of total search ad spend is currently in the US ad market. ~50% of Taboola ad spend is allocated in the US. The US market yields the highest EPCs as search advertisers are willing to pay the most for a single click. In the rest of the world, click prices on Taboola DO NOT compare to the click prices on Google. For example, the average CPC in Germany is ~$0.08. The average CPC in US for a desktop click is ~$0.85.
Top Verticals High Margin Keywords for Taboola Search Feed Arbitrage
- Car Insurance
- Divorce Attorneys
- Accident Lawyers
- Homeowners Insurance
- Dental Insurance
- Dental Crowns & Implants
- Debt Payments
Taboola Affiliate Search Arbitrage Strategy
Taboola covers many markets that serve high quality traffic for comparably “dirt cheap” click prices. One of our top affiliates is buying traffic in France for ~$0.09. Search advertisers are going to pay substantially more for a “car insurance” advertisement in France than the affiliate will be paying for on Taboola. The margins in international search traffic are so high that arbitrage opportunities exist across the board.
A single affiliate, spending 1 hour per day to optimize and scale campaigns, yields over 187.3% ROI for niche keywords across high intent verticals with international traffic.
Achieve High ROI in Your Taboola Search Feed Campaigns
Research high intent keywords and introduce international traffic in your Taboola search arbitrage campaigns to boost your ROI. Look for countries where advertisers compete for search keywords and take advantage of the price mismatch given that CPC in emerging and international markets are priced relatively lower than CPC in leading countries.